Overview:
This project focused on developing a cohesive brand identity for the Baraboo Circus Bash, a multi-day circus event. The goal was to create a vibrant, family-friendly design system that captured the excitement and nostalgia of the circus while appealing to visitors of all ages. The branding needed to communicate playfulness, energy, and tradition through a consistent visual language across posters, signage, and digital materials.
Process Summary:
I began by researching vintage circus posters and common imagery associated with circus design. My goal was to move away from repetitive, overused motifs and create a more modern visual language that would appeal to younger audiences and families. I developed a cohesive brand system that included a custom logo, color palette, and typography choices designed for clarity and visual impact. The final design brings a fresh, modern energy to the event’s identity while remaining flexible across different formats and platforms.
Programs Used:
Illustrator, Photoshop
