Overview:
This project involved designing a fictional Olympic Games identity. I developed a complete typography system, logo, set of pictograms, and ticket designs. The target audience was the general public, spanning all ages.
Process Summary:
I began by researching Chiang Mai and its culture to gain insight into the region’s traditions, aesthetics, and visual influences. I then incorporated these elements into my design choices, using patterns, colors, and imagery inspired by the local culture. This approach guided decisions for typography, layout, and overall style, ensuring that the final design reflected both the cultural context and the goals of the project.
Programs Used:
Illustrator, Photoshop, InDesign
