Overview:
Grace Floral Studio is a luxury floral boutique brand I developed from the ground up. The studio specializes in bespoke floral arrangements for weddings, private events, and special occasions. The goal of the brand was to embody sophistication, elegance, and modern simplicity, creating an identity that resonates with a refined, design-conscious audience.
Process Summary:
I created Grace Floral Studio as a high-end brand with a minimalist yet inviting aesthetic. My goal was to balance timeless elegance with contemporary design, appealing to a younger, design conscious clientele. The process included researching boutique floral brands, defining a cohesive visual identity, and developing a complete brand system encompassing a custom logo, typography hierarchy, and refined color palette. The final identity embodies sophistication through clean lines, delicate typography, and a soft yet confident tone that mirrors the artistry and precision of modern floral design.
Programs Used:
Illustrator, Photoshop
